Issue #11 โ September 15, 2026
COACH'S FAVORITES โญ๏ธ: A Zero-Sugar Hydration Stick for the Cooler ๐
CUGGO's Crisp Apple sticks: electrolytes, B vitamins, vitamin C, zinc and a day's vitamin D in 12 to 16 ounces of water โ five calories, zero sugar, monk fruit only. And what they cost.
COACH'S FAVORITES โญ๏ธ: A Zero-Sugar Hydration Stick for the Cooler ๐
CUGGO's Crisp Apple sticks: electrolytes, B vitamins, vitamin C, zinc and a day's vitamin D in 12 to 16 ounces of water โ five calories, zero sugar, monk fruit only. And what they cost.
Good morning and Happy ๐ฎย Tuesday. The Coach's Board ๐ is going daily: one section a day, shorter emails, same playbook. The week's lineup is at the bottom of this one.
COACH'S FAVORITES โญ๏ธ
A kids' hydration stick: electrolytes, B vitamins, vitamin C, zinc and a day's vitamin D in 12 to 16 ounces of water. Five calories, zero sugar, monk fruit only (cuggo.com). Diyana G is building the company with her husband, and their two kids are actively involved in the marketing. The brand's mission is to be sweet smart and more intentional with kids' sugar intake.
$29.99 for 15 sticks, about $1.20 a stick on subscription. Try CUGGO โ
Coming up: Diyana G joins us for a founder interview on The Coach's Board podcast in the coming weeks. Episode 0 comes out this week. Be on the lookout for more info, and stay tuned ๐๏ธ
LOOKING AHEAD โญ๏ธ
Tomorrow on The Coach's Board: COACH'S CLIPBOARD ๐ โ one play or drill you can install at your next practice.
The week on the Board:
Day | What lands |
|---|---|
Monday | THE SCOREBOARD ๐ |
Tuesday | COACH'S FAVORITES โญ๏ธ |
Wednesday | COACH'S CLIPBOARD ๐ |
Thursday | THE FACEOFF ๐คผ + the podcast ๐๏ธ |
Friday | THE LOCKER ROOM |
Saturday | WHAT WE'RE WATCHING ๐บ |
Sunday | THE HIRING HUDDLE ๐ต๏ธ๐ต๏ธโโ๏ธ |
AI made PMs faster. Multiplayer mode is still broken.

A PM can summarize research, draft a PRD, and mock up a prototype before lunch. The hard part starts when the team has to decide what actually gets built.
Jira Product Discovery gives product teams one place to capture insights, prioritize ideas with consistent frameworks, and build living roadmaps stakeholders can rally around.
And because itโs connected to Jira, the context behind every decision stays with the workโso developers and their agents know not just what to build, but why.
AI helps PMs move faster. Jira Product Discovery helps the whole team build with confidence.
SPREAD THE WORD
The Coach's Board grows by forwarding, not advertising. Every share link below is yours. Send it to the coaches, directors, parents and operators in your network and we will know who to thank.
Fifteen subscribers from your link and the Coach's Beanie is yours: a Carhartt Watch Beanie 2.0 with the Coach's Board crest, your pick of black or heather grey. The same one we wear.
Have a story, deal, facility project, or product we should know about or feature in the newsletter? Just hit reply or send a LinkedIn to Paul Variano. We read every email and note.
The Coach's Board by Paul Variano
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September 15, 2026




