THE LOCKER ROOM 🙊: A Laugh, Then Everything But Nutrition 🎙️

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Something to end the week on.

Your wife volunteered you to coach 8U. First practice, you go full Remember the Titans:

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Youth sports runs on parents who got volunteered. Maybe save the mile for week two. (h/t @parentingyouthsports)

Meanwhile, on the sideline, somebody's pregame speech is landing a little too well:

@themommyartistpodcast

#youthsports is no joke! Football Moms Unite! #texasfootball #youthfootballnetwork #momsoftiktok #sportsmoms

Fair warning before you tap: that speech is R-rated. Somebody find these moms a helmet. (h/t @themommyartistpodcast)

THE FACEOFF 🤼 + THE PODCAST 🎙️

Episode 1 went out with yesterday's edition. If it's still sitting in your inbox, here's why it's worth 19 minutes this weekend.

Watch or listen to Episode 1: YouTube · Spotify · Apple Podcasts

“We move our kids through professional trainers and facilities and travel and the most expensive clubs and uniforms. Everything but nutrition.”

That's Gayle Jones, four Emmys, 25 years producing the NBA, the Olympics and the NFL, on why she built FuelBoxx after her daughter got cut from her club's top team, and why she stopped selling to parents one family at a time and went to clubs and schools instead: a school-branded storefront the athletic director shares with parents, and the AD never manages inventory.

Her Monday-morning checklist:

• Club directors: do you actually have a fueling plan, or are you leaving it to families?

• Coaches: put fueling in the same sentence as sleep and training.

• Parents: look at what you hand them in the car, without judgment.

Rather read than listen? The written Q&A is here: THE FACEOFF — Gayle Jones & FuelBoxx.

Next Thursday:Rob Thompson of GamePlanU, on how far down the commercial pathway actually reaches into youth sports.

LOOKING AHEAD ⏭️

Tomorrow on The Coach's Board: WHAT WE'RE WATCHING 📺 — the weekend's youth, high school and college streams, and the pro game worth a team night.

The week on the Board:

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The Coach's Board by Paul Variano
The daily executive roundup for youth sports leaders.