Fuel & HydrationComing to The Faceoff

CUGGO

Kids' hydration without the sugar.

Diyana G

Co-founder

A young boy drinking from a water bottle mixed with CUGGO kids' hydration drink mix

Founders: Diyana G, with her husband; their two kids work the marketing
Built for: Kids, and the parents reading the label
Model: Direct to consumer, with a subscription option
Website: cuggo.com

What it is

A kids' hydration stick: electrolytes, B vitamins, vitamin C, zinc and a day's vitamin D in 12 to 16 ounces of water. Five calories, zero sugar, monk fruit only. One stick in 12 to 16 ounces of water. Diyana G is building the company with her husband, and their two kids are actively involved in the marketing. The brand's mission is to be sweet smart and more intentional with kids' sugar intake.

Why it earns the pick

A hydration stick a parent can hand a nine-year-old without reading the label twice: electrolytes and a day's vitamin D, zero sugar, five calories, and a brand built by a family that is drinking it too.

$29.99 for 15 sticks — about $1.20 a stick on subscription