Leagues & EventsComing to The Faceoff

FLAGCITY

Flag football, free to the families, with the whole industry in the room.

Dana Barnes Gaskins

Founder & CEO, Hey You're Invited

Founder: Dana Barnes Gaskins, Founder & CEO, Hey You're Invited
Based in: Baltimore
Built for: Families, coaches and the partners who fund community sport
Model: Free to attend; partner-funded
Website: heyyoureinvited.com

What it is

A free, mission-driven flag football experience from Hey You're Invited, Dana Barnes Gaskins's Baltimore company that matches nonprofits and youth organizations with the corporate partners whose giving goals line up with their missions. FLAGCITY brings the sport, the business behind it, health and community services and career pathways into one event, with girls' flag football, the game's most accessible on-ramp, at its center. The rollout, the cities and the dates are Dana's to announce.

Why it earns the pick

Flag football is one of the fastest-growing youth sports in the country and still one of the most fragmented. Dana is building the room where the athletes, coaches, schools, media and sponsors meet, and she's doing it free to the families.