Sponsor the conversations.
Youth sports is a community of families, operators and builders, not just a logo on a jersey. Hear from people building trust with that community, then explore the conversations your brand could support.
Four Emmys. Twenty-five years producing the NBA on TNT, multiple Olympic Games, the NFL and HBO Sports. Six years running brand video at JPMorgan Chase. And then Gayle Jones's daughter — a soccer player since she was five — got cut from the top level of her club, and Gayle knew why before anyone said it out loud: a growing body that nobody was feeding right.
An All-American on the offensive line at the University of New Haven. A season of pro ball in England. Then the NFL, where Rob Thompson managed NFL Youth Initiatives and was part of the team that launched NFL FLAG. After that came an Arena Football front office, Radio Disney, private equity and a run of companies of his own. Today he's the founder of GamePlanU, which builds commercial pathways for college athletes, sports innovators and content creators.
A youth All-American out of Reston, Virginia. Four years in goal at UMass and a fifth at George Mason, where she was Defensive MVP of the 1993 NCAA Final Four. Then the W-League with the Philadelphia Freedom, a season in Italy and a coaching job at the University of Richmond. And then Skye Eddy did the thing almost nobody in youth sports does: she stopped working on the kids and started working on the adults. Today she's the founder of Soccer Parenting and The Sideline Project, a fifteen-minute certification for the adults on the sideline, with a goal of a million certified adults by 2029.
Free. Join the founders, operators and coaches building youth sports.
