Start here: Operators

A partner, an exit, or the next hundred families.

Running a club means making decisions about families, staff and the business behind the field. Hear how other builders handle the adults, the tools and the partnerships, then catch up on the wider industry.

On The Faceoff

Episode 3: Skye Eddy & The Sideline Project — Level-Headed and Sometimes Stressed
Faceoff

Episode 3: Skye Eddy & The Sideline Project — Level-Headed and Sometimes Stressed

A youth All-American out of Reston, Virginia. Four years in goal at UMass and a fifth at George Mason, where she was Defensive MVP of the 1993 NCAA Final Four. Then the W-League with the Philadelphia Freedom, a season in Italy and a coaching job at the University of Richmond. And then Skye Eddy did the thing almost nobody in youth sports does: she stopped working on the kids and started working on the adults. Today she's the founder of Soccer Parenting and The Sideline Project, a fifteen-minute certification for the adults on the sideline, with a goal of a million certified adults by 2029.

Episode 4: James Kelly & LitZone — Broccoli on the Pizza
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Episode 4: James Kelly & LitZone — Broccoli on the Pizza

He grew up in Brooklyn, taught middle school in Brownsville, and watched eighth graders check out at "mitochondria" — not because the science was hard, but because the word was. So James Kelly left the classroom and built LitZone, a sports app for kids in third through eighth grade that sneaks daily reading and math practice into kid-friendly sports news and fantasy football. No ads, no chat, nothing scandal-driven. This fall it passed 5,000 users, almost all from fantasy football, with schools, families and after-school programs all paying.

Episode 1: Gayle Jones & FuelBoxx— Everything But Nutrition
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Episode 1: Gayle Jones & FuelBoxx— Everything But Nutrition

Four Emmys. Twenty-five years producing the NBA on TNT, multiple Olympic Games, the NFL and HBO Sports. Six years running brand video at JPMorgan Chase. And then Gayle Jones's daughter — a soccer player since she was five — got cut from the top level of her club, and Gayle knew why before anyone said it out loud: a growing body that nobody was feeding right.

The wider picture

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