LnUP
Share capabilities. Preserve independence.
Nathan Holm
Founder & CEO
- Founder
- Nathan Holm, Founder & CEO; college and prep basketball coach, start-up executive, nonprofit VP
- Based in
- South Carolina
- Newsletter
- The LnUP Letters, every Wednesday
- Built for
- Independent youth sports clubs and the directors who run them
- Website
- thelnup.com
What it is
A shared-capabilities partner for independent youth sports clubs. The club keeps its mission, its culture and its coaching; LnUP supplies what a single club can't justify building alone: purchasing, brand partnerships, payments, admin systems, technology, vendor relationships and specialized expertise. Nathan Holm coached basketball at the college and prep level, was an executive at an interactive marketing start-up, then went inside a national nonprofit sports organization as a vice president, where he rebuilt the business model and launched travel clubs and programs across the country. Every Wednesday he writes The LnUP Letters for the leaders building what comes next in youth sports.
Why it earns the pick
The club already knows how to coach. What it doesn't have is everything around the coaching: the structure, the systems, the purchasing power, the partnerships, the person who never gets to leave. Nathan is building that back office for the clubs that don't want to become a franchise to get it.
Links
Nathan Holm is an upcoming guest on The Faceoff.
More from the roster
Seregh
Sports districts, built with the kids in mind.
Caroline Valvardi
Vice President, Public Affairs & Communications
Youth Sports Reports
What families know about the club that the club never hears.
Steve Forberg
Co-founder
Tourney Direct
The forty people you have to pay before a whistle blows.
Kate Wellner
Founder
1 mention
Building in youth sports?
Everyone on this roster sat down with us first. Get on the record in front of the people who run youth sports and the people who fund it.
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