Operations & FacilitiesComing to The Faceoff

Youth Sports Reports

What families know about the club that the club never hears.

Steve Forberg

Co-founder

Co-founder: Steve Forberg; 25 years in hockey, 18 coaching AAA and AA
How it works: A verified three-minute family survey across seven categories
Built for: Clubs, and the families in them
Model: Subscription, priced for every club
Website: youthsportsreports.com

What it is

A verified three-minute survey that lets the families in a club say what their season was actually like, scored across seven categories, with the results going to the club so it can improve rather than reprimand. Verified instead of anonymous, so a club knows the feedback is real, and sold as a subscription priced to fit every club. Steve Forberg co-founded it after 25 years in hockey, 18 of them coaching AAA and AA. The company's line: when we better understand the youth experience, we can build a better one.

Why it earns the pick

Clubs hear the complaints and never the whole picture. A verified family survey gives a club president a report instead of a rumor, and gives families a reason to believe the club is listening.